Why Christmas in July Matters for Commercial Decor Planning

Written By Mike Gurl

Christmas in July: More Than a Marketing Gimmick

For many, Christmas in July is a fun nod to cooler weather and festive cheer in the middle of summer. But for businesses and commercial property managers, Christmas in July marks a critical planning window for commercial holiday decorating. By starting early, you gain access to better timelines, more creative freedom, and smoother execution during the busiest time of the year.


Why Early Holiday Planning Pays Off

At Holiday Collective, we know firsthand that holiday installation projects aren’t built overnight. Holiday decor planning in July and August allows for:

  • Custom Fabrication Lead Time – Unique displays like branded ornaments, oversized wreaths, or lighting structures require several weeks of production.

  • Permitting and Engineering – Complex installations may require municipal approvals, engineering reviews, and site-specific documentation.

  • Availability of Premium Decor – High-demand holiday outdoor decorations and specialty lighting options often sell out by fall.

  • Preferred Installation Scheduling – Beat the holiday rush and lock in ideal timelines for your commercial Christmas installation.

Explore our large holiday decorations to see what early planning can unlock.

Industries That Benefit Most from July Planning

The earlier your decor program is planned, the more likely you’ll see ROI through foot traffic, brand lift, and community engagement. We strongly recommend Christmas in July planning for:

  • Business Improvement Districts (BIDs)

  • Shopping malls and retail centers

  • Municipalities and public plazas

  • Hotels, casinos, and resorts

  • Event spaces preparing for winter activations

Not sure where to start? Browse our seasonal decor services to get inspired.

christmas-in-july-fabrication.jpg


What’s Included in Our Holiday Decor Services?

When you work with Holiday Collective, you’re not just ordering lights. You’re getting:

  • Creative ideation and renders

  • Custom fabrication

  • Installation and breakdown

  • Storage options

  • Engineering and permitting support

Visit our main services page to view our full capabilities including commercial decor and indoor holiday installations.

Plan Now, Win Later

Your customers, visitors, and stakeholders remember moments—especially visual ones. Thoughtfully designed holiday decorations can turn your space into a destination. Whether you’re aiming to attract foot traffic, increase dwell time, or spark social media sharing, starting in July gives you the creative runway to deliver something unforgettable.

Want a custom strategy? Contact our team to start planning your commercial holiday decor program today.

Mike Gurl