Fifth Avenue Association

Discover how our team enhanced a world-renowned public space with custom holiday displays, captivating both tourists and lifelong New Yorkers during the peak holiday season.

Seasonal holiday installation along Fifth Avenue designed to enhance a high-traffic public space
Custom holiday display on Fifth Avenue in NYC capturing the festive spirit for locals and tourists alike
Public holiday display fabricated for Fifth Avenue Association, captivating New Yorkers and visitors during peak season
Branded holiday tag featured in a custom Fifth Avenue installation, part of a festive public display in NYC

Our Process

Discovery

We aimed to create a festive, immersive experience that would captivate audiences and offer memorable photo moments.

Production

  • Blanketed 15 blocks of midtown Manhattan with 150 illuminated holiday trees

  • Custom-fabricated 50 circular planter bases bases designed to hold three trees each along with self-contained power and water sources

  • Created immersive scenting experience for pedestrian traffic using diffuser machines and exclusive NEST holiday scent

  • Provided branding opportunities for partners via tree “ornaments” and logo placement

  • Designed high-impact photo activation including two modular 9’ archways of greenery, lighting and oversized metallic bows meant to mirror the client’s holiday theme

Delivery

The installation was where the magic truly came together. We came up with a breathtaking display that combined light, scent, and design, creating a holiday experience that was both immersive and shareable, leaving everyone who passed through with a sense of awe.

Branded plantscape arch installation for a Fifth Avenue holiday event, blending greenery with festive design in NYC
Next

Madison Square Park