Madison Square Park

Our team brought a 32-foot natural tree to life in Madison Square Park—home to the nation's oldest Christmas lighting ceremony—honoring tradition while creating a stunning seasonal focal point for the community.

Holiday installation in Madison Square Park, NYC featuring custom seasonal decor in a public space
Team installing a holiday tree in Madison Square Park, showcasing the setup process
Workers assembling a custom holiday tree installation in Madison Square Park, NYC during seasonal setup

Our Process

Production

  • Fabricated a custom structural base to securely anchor the 32' tree while complementing the overall design aesthetic

  • Managed on-site logistics, including rigging and installation, to ensure a seamless and safe setup

  • Installed over 10,000 holiday lights to give the tree its signature glow

  • Collaborated closely with the client to ensure the tree would be sustainably recycled post-season

Discovery

We set out to honor a historic tradition by installing a 32-foot natural tree in the heart of Madison Square Park—one of New York City’s busiest public spaces and the site of the nation's oldest Christmas tree lighting ceremony. The goal: create a showstopping holiday landmark that could withstand high foot traffic while offering a moment of wonder for over 60,000 daily visitors.

Delivery

Through thoughtful engineering, striking lighting design, and strategic coordination, the display became a festive centerpiece—drawing crowds, inspiring photos, and honoring a cherished holiday legacy in one of New York’s most iconic green spaces.

Illuminated holiday tree installation in Madison Square Park, New York City with custom seasonal decor
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