Event & experiential decor for events, pop-ups, and brand activations
The design nobody stops talking about
Built, fabricated, and installed by one team. For brands and agencies that know the difference between an event that happens and an event that lands.
Our Partners
150+ projects in 2025 • 10+ cities & growing
NYC · Boston · DC · Miami · LA · Philadelphia · Tampa · Chicago · Stamford · Nashville · Dallas · West Palm Beach
Case Studies
Madison Square Park
A 55-foot natural tree for the home of America's oldest Christmas lighting ceremony, designed to feel both timeless and new.
Fifth Avenue Association
15 blocks of midtown Manhattan transformed for the holiday season, captivating tourists and lifelong New Yorkers.
Meatpacking District
Site-specific seasonal installations designed for one of NYC's most photographed neighborhoods.
The pop-up where the queue forms before the doors open. The launch where your client's CMO texts you from inside the room. The corporate event that outlasts the weekend.
Some brands don't compete for attention. They become the story.
We design and deliver custom event and experiential decor that transforms spaces into immersive brand environments. From corporate events to retail pop-ups and large-scale activations, our team creates visually impactful, interactive experiences that engage audiences and leave lasting impressions.
Experiential events are designed to actively involve audiences—encouraging participation rather than passive viewing, which strengthens emotional connection and brand recall.
Everything we do—from the first render to the 2 AM load-out, built for the moment that matters.
This is for you if
This is for you if
Are launching a brand, a product, or a campaign and your activation needs to do more than fill a venue
Need a partner who thinks about the photo before they think about the pricing
You need installations engineered for a real event timeline - load-in windows, after-hours installs, hard load-out at 2 AM
You've worked with event vendors who delivered decor but missed the brand entirely and you're done explaining your brand book to subcontractors
Watched competitors' activations outperform yours and you know it wasn't because they spent more
You're rolling out across multiple markets and need every activation to look like it came from the same brand, not just the same vendor
Your CMO, your client, or your founder needs this event to deliver, not just happen
Transformative event and experiential design
Holiday Collective partners with brands, agencies, and organizations to create environments that go beyond traditional decor. We design experiences rooted in storytelling, interaction, and spatial design—turning events into moments people remember and share.
We support:
Corporate events and galas
Retail pop-ups and storefront activations
Brand activations and product launches
Seasonal and holiday events
Public-facing installations
Most event vendors deliver decor and call it experiential. We start with the story - then build everything that tells it.
Got a launch coming up? Let's talk.
Full-service event decor and production
We provide end-to-end event decor services, ensuring seamless execution from concept through installation.
Services include:
Creative concepting and design
3D renderings and spatial planning
Custom fabrication and scenic builds
Logistics, delivery, and installation
Takedown and storage
One designer owns your project from the first render to the final install. One fabrication team builds it, one crew puts it up and one number to call when something changes at 6 PM the day before doors open.
Custom fabrication for immersive environments
Every environment we create is designed to reflect your brand and audience. Our fabrication capabilities allow us to build one-of-a-kind installations that elevate the guest experience.
Branded structures and scenic builds
Interactive photo moments
Lighting-integrated installations
Multi-material displays
Immersive environments combine physical elements, technology, and storytelling to create memorable brand experiences that encourage interaction and engagement.
Every piece is designed in our NYC studio, built for your brand, gone after load-out.
Pop-ups and brand activations that drive engagement
Pop-up experiences and brand activations are designed to capture attention and invite participation. These environments encourage audiences to interact with your brand in meaningful ways—whether through retail activations, installations, or experiential campaigns.
Experiential marketing focuses on hands-on interaction, allowing consumers to actively engage with a brand rather than passively observe it.
Your audience is already in the room. We design the moment that makes them put the phone down and look up.
See how we'd design your launch.
Indoor and outdoor event installations
We design and install event decor across a wide range of environments, from interior venues to large-scale outdoor spaces.
We support:
Retail environments
Event venues
Public spaces and streetscapes
Corporate campuses
Indoor or outdoor. Permitted or private. White-glove or load-in-from-the-back-alley. We've installed in every kind of space NYC will let you put an installation in and a few more across the country.
Scalable execution for multi-location activations
Whether executing a single event or rolling out across multiple markets, our team ensures consistency, quality, and seamless delivery.
Holiday Collective supports activations across:
New York City
Boston
Washington DC
Florida markets
One launch in SoHo or a six-city rollout. We provide the same standard, rigor and team coordinating every market, so every activation looks like it came from the same brief.
Planning a multi-market activation? Now booking 2026 dates.
One corner. One installation. An entire neighborhood talking.
Meatpacking District — New York, NY
A site-specific stained-glass installation transformed a neighborhood corner into a destination drawing crowds, generating photos, and earning the kind of attention that doesn't happen with a branded backdrop and a step-and-repeat.
The kind of activation people line up to see, post about, and remember. Built once, for one client, for one moment and impossible to replicate.
How it Works
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![experiential-design-discovery-brand-activation-planning.jpg]()
Step 1
Discovery
We start with the brief. The brand, the campaign, the audience, the moment you're trying to create. Every activation is built around what makes your launch unique and what people should walk away with.
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![custom-event-fabrication-production-experiential-activation.jpg]()
Step 2
Production
We develop renderings, fabricate every structure in our NYC production facility, and coordinate every operational detail: venue permits, load-in logistics, scenic builds, partner integrations, photo moments engineered for sharing.
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![experiential-event-installation-on-site-production-logistics.jpg]()
Step 3
Delivery
Our crews handle installation, after-hours load-in, safety compliance, on-site adjustments, takedown, and storage. We stay with you from concept to load-out. You focus on your guests. We handle the floor.
Create an experience that stands out
From concept to completion, we design event environments that connect with audiences and bring brands to life. Every environment we've built started with one conversation. Let's have it.
Contact us to start planning your seasonal decor program
Frequently Asked Questions
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Event and experiential decor involves designing immersive environments that engage audiences through interactive and visual elements. Unlike traditional decor, it focuses on creating experiences that encourage participation and emotional connection.
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We design environments for corporate events, brand activations, retail pop-ups, product launches, and seasonal events. Each experience is customized to align with your audience and goals.
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Yes — we provide concept design, fabrication, installation, and removal, ensuring a seamless end-to-end process.
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Event decor enhances the visual environment of an event, while experiential marketing focuses on creating interactive brand experiences. Experiential decor combines both—turning spaces into engaging brand environments.
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Yes — we execute projects across multiple markets with consistent design, fabrication, and installation standards.
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All of our work is custom-built, including structures, signage, and interactive elements tailored to your brand.
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We serve major East Coast markets including NYC, Boston, DC, and Florida, with the ability to support national rollouts.
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We recommend 8–12 weeks for custom builds, though timelines vary based on project scope.