Elegant holiday staircase installation designed for a winter wedding or seasonal event

Event & experiential decor for events, pop-ups, and brand activations

We design and deliver custom event and experiential decor that transforms spaces into immersive brand environments. From corporate events to retail pop-ups and large-scale activations, our team creates visually impactful, interactive experiences that engage audiences and leave lasting impressions.

Experiential events are designed to actively involve audiences—encouraging participation rather than passive viewing, which strengthens emotional connection and brand recall.

Transformative event and experiential design

Holiday Collective partners with brands, agencies, and organizations to create environments that go beyond traditional decor. We design experiences rooted in storytelling, interaction, and spatial design—turning events into moments people remember and share.

We support:

  • Corporate events and galas

  • Retail pop-ups and storefront activations

  • Brand activations and product launches

  • Seasonal and holiday events

  • Public-facing installations

Illuminated holiday tree installation in Madison Square Park, New York City

Full-service event decor and production

Holiday Christmas Tree Event Decor

We provide end-to-end event decor services, ensuring seamless execution from concept through installation.

Services include:

  • Creative concepting and design

  • 3D renderings and spatial planning

  • Custom fabrication and scenic builds

  • Logistics, delivery, and installation

  • Takedown and storage

Custom fabrication for immersive environments

Stained glass-inspired holiday installation designed for a commercial space

Every environment we create is designed to reflect your brand and audience. Our fabrication capabilities allow us to build one-of-a-kind installations that elevate the guest experience.

  • Branded structures and scenic builds

  • Interactive photo moments

  • Lighting-integrated installations

  • Multi-material displays

Immersive environments combine physical elements, technology, and storytelling to create memorable brand experiences that encourage interaction and engagement.

Staircase holiday installation adorned with luxurious baubles and festive decor

Indoor and outdoor event installations

We design and install event decor across a wide range of environments, from interior venues to large-scale outdoor spaces.

We support:

Retail environments

  • Event venues

  • Public spaces and streetscapes

  • Corporate campuses

All installations are engineered for durability, safety, and operational efficiency.

Experiential brand activation pop up

Pop-ups and brand activations that drive engagement

Pop-up experiences and brand activations are designed to capture attention and invite participation. These environments encourage audiences to interact with your brand in meaningful ways—whether through retail activations, installations, or experiential campaigns.

Experiential marketing focuses on hands-on interaction, allowing consumers to actively engage with a brand rather than passively observe it.

Local Activation with National Reach

Whether executing a single event or rolling out across multiple markets, our team ensures consistency, quality, and seamless delivery.

Holiday Collective supports activations across:

  • New York City

  • Boston

  • Washington DC

  • Florida markets

Outdoor holiday event installation in New York City featuring custom seasonal decor

Create an experience that stands out

From concept to completion, we design event environments that connect with audiences and bring brands to life.

madison square park logo
aeg presents logo
meatpacking district logo
rockrose logo
Jamestown logo
Fifth Avenue BID Logo
Tom Fruin Art
Chelsea Market logo

Frequently Asked Questions

  • Event and experiential decor involves designing immersive environments that engage audiences through interactive and visual elements. Unlike traditional decor, it focuses on creating experiences that encourage participation and emotional connection.

  • We design environments for corporate events, brand activations, retail pop-ups, product launches, and seasonal events. Each experience is customized to align with your audience and goals.

  • Yes — we provide concept design, fabrication, installation, and removal, ensuring a seamless end-to-end process.

  • Event decor enhances the visual environment of an event, while experiential marketing focuses on creating interactive brand experiences. Experiential decor combines both—turning spaces into engaging brand environments.

  • Yes — we execute projects across multiple markets with consistent design, fabrication, and installation standards.

  • All of our work is custom-built, including structures, signage, and interactive elements tailored to your brand.

  • We serve major East Coast markets including NYC, Boston, DC, and Florida, with the ability to support national rollouts.

  • We recommend 8–12 weeks for custom builds, though timelines vary based on project scope.